SMP Solutions Guide to Image & Personal branding (part 1)

How to look, sound and behave for success part 1

What is Personal Branding?

Personal branding is about what makes you unique. It relates to how people see you, what you project to others and their perception of you.

Your future depends on your ability to effectively communicate your ideas in a confident, clear and compelling way. Having a branded message about who you are and what makes you distinctive is the key to success.

We all have our own personal brand identity or PBI for short. Your PBI is an amalgamation of your assets (skills, abilities and experiences), your values, (the things that matter as well as your passions) and your image (what you project to others).

Your PBI is how you look, act and sound, it’s what you measure everything you do against, how you meet new people, handle colleagues, give presentations, run meetings, dress. It’s what makes you stand out from the crowd, an individual.

In business it is not ‘what you know’ or ‘who you know’ that counts (although these are important) it’s ‘who knows you’ and their perception of how well you perform.

In order to move your career forward (whether that be up the ladder, doing something completely different or running your own business), it is extremely beneficialget training and coaching based around this to understand how to maximise your unique attributes and characteristics. This is to benefit not only your own development but the development of the company you run or work for.

How much time do you consider and reflect on how well you understand yourself and how you are perceived by others?

In an information technology rich and time pressured world, we need to learn new tools and strategies to communicate effectively and in part 2 we will give you the opportunity to test yourself!